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Spotlight on excellence: Sanjna Hothi

CFI's Top 20 Under 40 awardee

October 19, 2023  By  Jennifer Ellson

Sanjna Hothi

In our 11th edition of the Top 20 Under 40 award, Canadian Forest Industries is shining a spotlight on the next-gen leaders who are making waves in our industry. These young champions are not just rising stars – they’re innovators, change-makers, mentors, and community builders. Over the next 20 weeks, we’ll introduce you to each of the 2023 winners.

Today, let’s get to know Sanjna Hothi, sales manager at S&W Forest Products in Maple Ridge, B.C.

Sanj started in the cedar shake and shingle sector in 2013 when she was hired for her accounting background. Quickly S&W realized that her skill set far exceeds just crunching numbers. Sanj expressed an interest in marketing, health and safety, general mill operations and logistics. Her general aptitude, eagerness to learn and her pleasant demeanor were evident from the start which translated into overall improvement, growth and sales for the company.

Sanj has worked in almost every department at S&W and now manages all sales for S&W. She is well known for her sharp business acumen and great foresight. Despite the challenges continuously faced in the industry, Sanj continues to always look for solutions and improvements with her never folding cornerstone attitude.


The 34-year-old has been the youngest member of the Cedar Shake and Shingle Bureau’s board of directors since 2018, and is now the vice chair, helping shape guidelines for product quality and environmental sustainability and also helps promote the value of B.C.’s cedar shakes and shingles worldwide.

Next week we will showcase the achievements of winner Molly Hudson.

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